Aéro Montréal propels Québec’s Aerospace Industry toward new horizons

Québec’s skies are expanding, and Aéro Montréal is evolving! With a refreshed visual identity, a modernized logo, and a clear strategic repositioning, we reaffirm our role as the driving force, the voice, and the showcase of Québec’s aerospace ecosystem. More than a simple rebranding, this repositioning reflects our mission: to support and propel the Québec aerospace industry in a rapidly changing global context, building a competitive, attractive, and internationally renowned sector.

Competitiveness and Attractiveness: Our Strategic Levers for 2025–2030

Competitiveness

The future of Québec’s aerospace industry depends on its ability to stay at the forefront in a globalized market. To support this competitiveness, we are focusing on proven and practical levers:

• Productivity: Supporting process modernization, digital transformation, and the integration of technological solutions to boost operational efficiency.

• Resilient Supply Chains: Strengthening technological sovereignty and fostering collaboration between local suppliers and major contractors to secure the entire value chain.

• Sustainable Transformation: Helping businesses integrate responsible practices and adopt more environmentally friendly technologies.

• Innovation: Promoting collaborative research and development, encouraging the adoption of new technologies, and supporting companies in their transformation projects.

By focusing on these priorities, we help both large and small Québec companies stand out and remain competitive on the global stage.

Attractiveness

Competitiveness alone is not enough—we must also attract. Attracting talent, investors, and strategic partners is at the heart of our efforts:

• Promoting Aerospace Careers: Collaborating with educational institutions and supporting the next generation of professionals.

• Showcasing Québec: Highlighting the collective expertise and achievements of the Québec aerospace ecosystem.

• Attracting Investors and Partners: Demonstrating that Québec is a fertile environment for ambitious projects and innovation.

• Enhancing the Industry’s Image: Telling the shared story of a high-performing, collaborative, and globally recognized industry.

These two levers—competitiveness and attractiveness—reinforce one another and shape an ecosystem that matches our ambitions.

A Visual Identity That Reflects Our Transformation

As Québec’s aerospace industry enters a new era—one focused on greater competitiveness and sustainable transformation—Aéro Montréal is unveiling a bold and impactful new image.

Our new logo symbolizes this strategic shift. Modern, sleek, and dynamic, it embodies movement, innovation, and the openness of our ecosystem. Our icon, typography, and color palette reflect our commitment to reinventing ourselves to better represent the evolving ambitions and potential of our members. Our chevrons align like a squadron of aircraft, pointing decisively toward one direction: the future!

More than just aesthetics, this new identity becomes a rallying point—illustrating the momentum and trajectory we are building together toward a competitive, attractive, and sustainable future.

Why Reposition Now?

For nearly 20 years, Aéro Montréal has acted as a catalyst for Québec’s aerospace industry. Today, as the sector undergoes profound transformations, it’s time to spark a new collective momentum.

The challenges ahead are numerous—but so are the opportunities:

• Seizing defense opportunities, in a geopolitical climate where technological sovereignty has become strategically critical.

• Strengthening supply chain resilience, by diversifying and securing sources to better handle disruptions.

• Addressing the talent shortage, by attracting and retaining highly skilled workers, essential to the ecosystem’s capacity for innovation.

• Accelerating the sustainable transition, by reducing carbon footprints and investing in green technologies.

These challenges are reshaping our priorities and guiding us toward a renewed positioning: to propel Québec’s aerospace sector into a more competitive, attractive, and sustainable future.

Tangible Impact for Our Members

Aéro Montréal’s repositioning is grounded in concrete actions that benefit our members:

• Support and Funding: Tailored programs and financial tools to drive business growth and performance.

• Government Relations: Active representation at municipal, provincial, and federal levels to advocate for the industry’s strategic priorities.

• Sectoral Strategies: Targeted plans to position our members in key sectors such as defense, space, and MRO (Maintenance, Repair, and Overhaul).

• Business Development: Events and trade missions to open new markets and create strategic partnerships.

• Talent Development and Attraction: Promoting aerospace careers and specialized training to ensure long-term workforce sustainability.

We remain the voice, the engine, and the showcase of the aerospace industry in Québec, in Canada, and internationally. Together, we turn challenges into drivers of innovation and growth—making Québec one of the most dynamic and high-performing aerospace ecosystems in the world!